Monkey Shoulder: Whisky, Uncaged
Intimidated by fine whisky? Don’t be. In whisky, as in life, there are no rules—only guidelines. Monkey Shoulder, the mischievous malt whisky made for mixing, stands alone in its category as one of the only Scotches that was designed to be mixed with cocktails. It brings humor, light and playfulness to a generally more serious product category-- and gave us the opportunity to develop cheeky activations. Mix it, enjoy it neat, buy it for your sister, boss or mailman. No matter what, you can’t go wrong with whisky.
We were tasked with activating Monkey Shoulder in the new market of San Diego without losing its rebellious, irreverent tone.
Agency: Momentum Worldwide
