Blender Bottle: Part of You

Oops, I'm guilty of it: another piece of student work in a grown up portfolio.

But I hope it shows some grown up thinking.

As a fitness product, Blender Bottle is aligned with the bodybuilding, protein shake-drinking crew. But Blender Bottle actually offers a wide and diverse array of products tailored to different lifestyles.

We realized that each style of Blender Bottle had not only a distinct look, but a personality-- just like us.  "Part of You" explores a broader definition of who uses Blender Bottle--redefining not only the brand, but the stereotype of who's hitting the gym.  

We love the idea of this copy style as voiceover for TV and pre-roll work, but until we could hire some talent, we brought it to life as a spec print campaign for Journalism 4220 (Creative Portfolio).

Art director: Audrey Wilcox.